What Robert Kiyosaki Told Me About Being a Business OwnerJul 06, 2021
I had an interest in money from an early age — mainly because, when I was growing up, we didn’t have much of it.
One of the first books about personal finance that I ever read was Rich Dad Poor Dad by Robert Kiyosaki.
The book has something of a cult following.
In it, Kiyosaki frames four approaches to building wealth. Yet only two can help you to break free of the day-to-day grind.
He explains that each of us falls into one of the following quadrants:
EMPLOYEE — THE E QUADRANT
Your income is derived via a salary which you cannot control. No matter how hard you work, your income will always be capped.
SELF-EMPLOYED — THE S QUADRANT
This describes the majority of people who call themselves ‘business owners’ — even those with a number of employees. In this quadrant, the company is entirely dependent on the owner’s time.
If he or she stops working, their income stops as well.
BUSINESS OWNER — THE B QUADRANT
This is the realm of entrepreneurs, people who design systems — machines comprised of people and processes to generate a profit.
INVESTOR — THE I QUADRANT
Investors use money to create more money. They don’t have to work because their money is working for them.
Unless one is a child prodigy entrepreneur, all of us started in the E Quadrant; we were employees once upon a time.
Then we created our own business. And bought into a misconception.
We thought we were heading straight to Business Owner (the B Quadrant).
But what typically happens is that we shift from Employee to Self-Employed. Rather than owning a business, we own a job.
Let that sink in.
And I’m not just talking about solopreneurs here — the freelance graphic designer working from a home office, for example.
You can be in the S Quadrant and have a dozen employees in a fancy office space downtown.
You may own the company, but the company owns you, too.
Believe me, I know. I was in the same situation. When I first started my business, I was so proud of the leap I’d made. I felt like I was in complete control of my destiny.
But, as my business grew, I was working more and more hours.
Sure, I had employees, but they needed me to stand over their shoulder. My clients needed me, too. My company was completely dependent upon my time. And, thus, so was my income. I bought into a lie.
3 years later my business is still reliant on me to get shit done, but 80% of my time is leading at the helm of the ship, not in the engine room.
As a founder and CEO - that’s exactly where you need to be spending your time.
The Cashflow Quadrant is a useful model that helped me frame what it means to be a business owner.
Maybe it’s of use to you too.
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